Cookie Policy

1. What cookies are

A cookie is a small text file that a website stores in your browser. It lets the site remember things between page loads — your dark-mode preference, for example — and lets third-party services (analytics and advertising) recognise a returning browser so they can measure performance and personalise content.

Similar technologies — local storage, session storage, pixels, SDKs — work the same way for the purposes of this policy. Wherever this page says "cookies," treat those interchangeably.

2. Categories used on this site

ForexBasics uses three broad categories of cookies and similar storage:

2.1 Essential / functional

A small amount of local storage on your device remembers user-experience preferences. There is currently one such item:

These items do not identify you and are not shared with anyone.

2.2 Analytics

The site uses Google Analytics 4 (measurement ID G-KP6SKX6QCC) to understand which pages are visited, on which devices, and roughly where from. Analytics cookies look like _ga and _ga_*, are set by the googletagmanager.com and google-analytics.com domains, and typically expire after a couple of years unless cleared earlier.

No personal information is sent to Analytics. IP addresses are processed by Google and not stored against page-level data by us. Google's own description of these cookies is at support.google.com/analytics/answer/11397207.

2.3 Advertising (Google AdSense and partners)

ForexBasics participates in the Google AdSense programme to display contextual advertisements that help cover hosting and editorial costs. Google and its certified ad partners may set cookies on your device for the following purposes:

• Serving ads based on the content of the current page and, where you have consented, on prior browsing.
• Measuring impressions, clicks, and ad performance, and detecting invalid traffic and fraud.
• Frequency capping so that the same ad does not appear excessively.

Common cookies in this category include __gads, __gpi, IDE, NID, ANID, and similar identifiers, set by domains such as googlesyndication.com, doubleclick.net, and google.com. Their lifetimes vary from a single session to roughly thirteen months.

Google's documentation of these cookies and the choices available to users is published at policies.google.com/technologies/ads.

3. Personalised vs. non-personalised ads

Where you are in a region that requires consent for personalised advertising — including the EEA, the UK, and Switzerland — Google's consent infrastructure shows a request. You can decline, in which case ads continue to appear but are limited to contextual signals (the content of the page) rather than browsing-based personalisation.

You can review and change your Google ad personalisation choices at any time at adssettings.google.com.

4. How to control cookies

You have several layers of control:

• Browser settings. Every modern browser lets you block or delete cookies for a site, or for all sites. Help links: Chrome, Firefox, Safari, Edge.
• Google Ad Settings. adssettings.google.com turns ad personalisation on or off for your Google account and ad ID.
• Industry opt-outs. YourOnlineChoices.com (Europe), Digital Advertising Alliance opt-out (US), and NAI opt-out let you opt out of personalised advertising from many providers at once.
• Google Analytics opt-out. The browser add-on at tools.google.com/dlpage/gaoptout blocks Analytics across all sites that use it.
• Private browsing. Incognito / Private mode discards cookies when you close the window.

Blocking cookies will not stop you from reading ForexBasics. The dark-mode preference will reset on each visit and analytics will not record your sessions, which is fine.

5. Do Not Track and Global Privacy Control

Browser-level "Do Not Track" was never finalised as a binding standard and is now widely ignored. The newer Global Privacy Control signal is honoured by Google for users in jurisdictions where it has legal weight (notably California). Where it applies, GPC is treated as an opt-out of the sale or sharing of personal information as defined by the CCPA/CPRA.

6. Changes to this policy

If the cookies on this site change materially — for example, if a new vendor is added — this page will be updated and the "Last reviewed" date at the top changed. Significant changes will be flagged in the relevant section.

7. Questions

For privacy or cookie questions, email [email protected]. The broader rules on personal data are covered in the Privacy Policy; the general site terms are in the Terms of Service.